Course curriculum

    1. Course Purpose

    1. Hreflang Overview

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    2. Purpose of Hreflang

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    3. Benefits of Hreflang

    4. What Hreflang Does Not Do

    5. When to Leverage Hreflang Elements?

    6. Hreflang Myths and Misconceptions

    7. Introduction to Hreflang Quiz

    1. Understanding Hreflang Syntax

    2. Hreflang Guidelines and Rules

    3. Hreflang Rule 1a - URLs Must be Self-Referencing

    4. Hreflang Rule 1b - URLS Must be Bi-Directional

    5. Hreflang Rule 2 - Must Reference Valid ISO Language and Country Codes

    6. Hreflang Rule 3 - Hreflang Pairs Must be Valid URLs

    7. Hreflang Rule 4 - Hreflang URLS Must Be Fully Qualified

    8. Hreflang Rule 5 - Use a Dash

    9. Hreflang Rule 6 - X-Default for Fallback

    10. Non-Common Languages

    11. Hreflang Syntax Quiz

    1. Planning for Hreflang Deployment

    2. Language & Country Matrix

    3. Developing a Hreflang Business Case

    4. Planning Hreflang Quiz

    1. Methods of Implementing Hreflang

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    2. Pros & Cons of Hreflang Tags

    3. Pros & Cons of Hreflang HTTP Headers

    4. Pros & Cons of Hreflang XML Sitemaps

    5. Quiz - Methods of Implementing Hreflang

    1. Dynamics of Hreflang Management

    2. Centralizing Hreflang

    3. Hreflang for Global Home Page

    4. Global Brand Query Challenge

    5. Minimizing Brand Query Cannibalization

    6. Hreflang and Rest of World Websites

    7. IP Detection Challenges

    8. Cross-Domain Hreflang

    9. Cross-Domain Hreflang Hosting

About this course

  • $599.99
  • 60 lessons
  • 9.5 hours of video content
  • This course provides a detailed breakdown of the fundamentals of hreflang and the overall strategies for optimal implementation. You will gain a comprehensive understanding of how to implement hreflang, be able to articulate its benefits, challenges and identify the best method for implementation based on infrastructure, resources and complexity.
  • This course is ideal for anyone tasked with implementing or managing hreflang within your global organization. IT was developed to enable participants to understand the purpose of hreflang, the methods of implementing it and how to avoid the mistakes that are made implementing it. It will help you develop your business case to gain executive support, collaborate with IT and local markets and methods successfully implement hreflang.
  • You'll gain valuable insight into the challenges and opportunities of hreflang and how to foster collaboration and support from all required stakeholders and management.

Implementing Hreflang

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